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I’m a Product Manager with an engineering background. I enjoy breaking down complex problems into practical solutions. This website is where I keep the things I’ve built, the experiments I’ve tried, and the lessons I’ve learned along the way.
WORK
LAB
WRITING
A calendar invite often feels like the natural way to start a discussion at work. I tend to think about it the other way around. Before taking several people’s time at once, I’d rather try something first: write the problem clearly enough that others can read, think, and respond without needing to be in the same room.
After a few years of working in Product Management and watching different PMs operate up close, I started forming my own idea of what makes someone genuinely good at the role. Not from titles, frameworks, or how smart they sound in public, but from how they handle problems, requests, and the people around them.
I found Product Management after spending years unsure whether I wanted to be an engineer, developer, designer, or something else entirely. A few roles and very different organizations later, my view of the PM role changed. I don’t think there’s one universal PM job description. Different organizations have different gaps, and good PMs are curious, adaptable, and fast enough to learn what they need to help fill them.
I’ve noticed a pattern in how we react to small violations in Indonesia: the person breaking the rules can somehow gain the moral high ground simply by being more polite than the person calling them out. Maybe the problem isn’t just weak enforcement. Maybe it’s also how easily we negotiate rules when the violation feels small enough.
ABOUT
Product Builder · Product Manager · System Thinker
I didn’t start my career in product. I started in engineering, then somehow ended up working across IoT, mobility, education, and digital commerce. Product management became a good middle ground for the things I enjoy: understanding systems, solving problems, and building useful things.
Senior Assistant Manager, Digital Product (Senior Product Manager) · PT Erajaya Swasembada, Tbk.Jakarta, Indonesia
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