Understand before designing
A good solution starts with understanding the actual problem, not the requested feature.
ABOUT TEGAR
I work somewhere between
products and systems.
I started out in engineering and somehow ended up in product. The path in between went through IoT, mobility, education, and now digital commerce. The industries changed, but the part I kept enjoying was surprisingly consistent: figuring out how things work, why they work that way, and what needs to change when they don’t. These days, that usually means working through messy product problems where user needs, business constraints, data, operations, and technical systems all collide. I don’t always have the answer going in. I just like getting the problem clear enough that the next decision becomes easier.
THE SHORT VERSION
Business context. Human needs. Technical reality.
Most product problems aren’t purely product problems. A checkout issue can involve UX, payment rules, backend services, operations, analytics, and commercial priorities at the same time. That’s probably why my engineering background still shows up a lot in how I work. I tend to map the moving parts, understand the constraints, and look for where the actual problem sits before jumping into solutions. I care less about having the cleverest answer in the room and more about helping the team arrive at one that actually works.
Timeline
View complete timeline WORKING PRINCIPLES
Principles behind the work.
Start small. Learn fast.
Build enough to test the assumption. If it fails, I'd rather find out early.
Stay objective
Keep the objective clear and separate signal from noise. Opinions are inputs, not conclusions. Keep the objective clear and use evidence where we have it.
Make complexity visible
If a problem feels complicated, map it out. Things get easier to discuss once everyone can see the same thing.
Build systems, not isolated features
Features rarely live alone. Understand what they depend on, what they affect, and what happens after they ship.
Use data to sharpen judgement
Data doesn't make decisions for us. It helps us ask better questions and challenge our assumptions.
Communicate trade-offs clearly
Every choice costs something. Make the constraints, alternatives, and consequences visible before deciding.
Ship, observe, learn, iterate
Shipping is where assumptions meet reality. Watch what happens, learn from it, and improve from there.
WHAT I BRING
The areas I know, how I work, and the tools I use.
FOCUS AREAS
Product domains that appear most often across my work.
Internal ToolsProduct DiscoveryAndroidCommerce PlatformCustomer ExperienceHardwareKioskLoRaWANWebiOSIoTIoT PlatformMerchandisingMobile AppOperational Workflows
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Order ManagementProduct CatalogProduct DataTransaction ManagementWebsiteWholesaleAccount & IdentityAnalyticsAPIAsset TrackingAttributionAutomotiveB2BB2B CommerceBillingBluetooth Low EnergyBusiness OperationsCertificationCheckout & PaymentCloud PlatformCommerceCommerce InfrastructureConnected DevicesContent ManagementCourse CompletionCustomer ManagementData FeedsData VisualizationDealer PortalDeveloper DocumentationDeveloper PlatformEcommerceEdTechEducation MarketplaceField OperationsFraud PreventionGatewayIndoor PositioningIndustrial MonitoringInternal OperationsInternal ServicesInventoryIoT ConnectivityLearner ExperienceLearning Management SystemLive LearningLoyaltyMarketing TechnologyMobile CommerceNetwork InfrastructureOmnichannelOnline LearningOperational PlatformOperationsPartner PlatformPaymentPCB DesignPersonalizationPlatform MigrationPredictive MaintenanceProduct AnalyticsPush NotificationQuality AssuranceResearch & DevelopmentRetentionRF & AntennaSDKSmart AgricultureSmart MeteringSystem IntegrationUser Access ManagementUtility TechnologyVehicle InspectionVehicle Listing
SKILLS & THINKING THEMES
Capabilities and ways of thinking I rely on most often.
Cross-functional CollaborationProduct DiscoveryProduct ManagementSystems ThinkingOperational Product ManagementProduct StrategyStakeholder ManagementTechnical Product ManagementB2B Product ManagementHardware PrototypingIoTMobile Product ManagementPrioritizationProduct AnalyticsRisk Management
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Solution DesignTechnical DiscoveryTechnical DocumentationTrade-off ManagementAccess ManagementAdoption StrategyAgile Product DevelopmentAPI TestingBusiness Process UnderstandingChange ManagementClient DiscoveryCommerce Architecture ThinkingCommerce PlatformsConnectivityContent OperationsContinuous Product IterationCross-layer Problem SolvingCross-platform Product ManagementData Contract ThinkingData FlowsDependency ManagementDependency MappingDeveloper ExperienceDiscovery & DeliveryEcommerceFeasibility AnalysisFraud PreventionHardware & Software IntegrationIntegration TroubleshootingInternal ToolsIoT Product DevelopmentLearner ExperienceLearning ProductsLegacy System ModernizationLocal vs Global Product StrategyMarket ValidationMentoringMigration PlanningMVP DevelopmentNetwork TestingPlatform MigrationProduct ContinuityProduct DeliveryProduct ExperimentationProduct OwnershipProduct-Market FitProof of ConceptPrototypingQuality AssuranceResearch & DevelopmentRF & ConnectivityRoadmap PrioritizationStakeholder CollaborationStartup Product DevelopmentSystem AnalysisSystem IntegrationTechnical CommunicationTechnical LiteracyTechnical Problem SolvingTracking PlanningTransitional Product OwnershipUAT & ValidationUser ResearchValidation Before AutomationVendor IntegrationWorkflow Optimization
TOOLS & TECHNOLOGIES
Technologies that appear across my work, plus other tools I use regularly.
LoRaWANANTARESESP32LoRARaspberry PiWiFiAdjustArduino IDEBLEBluetooth Low Energy (BLE)C/C++Eagle CADEvent-Driven IntegrationGoogle Analytics 4Google Merchant / Product Feed
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GrafanaImpactIoT PlatformJavascriptKafkaLong Range (LoRA)Meta Product FeedMicrosoft ClarityMQTTPostmanPubSubREST APISalesforceSDKSFTPSmart FactorySmart FarmingSmart LogisticSTM32Structured Data FeedsTrue FitUNBXDWeb ScriptsAmplienceConfluenceCSVEvent-Driven SystemsFirebaseJiraJSONMagentoMetabaseMixpanelREST APIsSDK IntegrationTableauVS Code
BEYOND WORK
When I’m not thinking about products…
My curiosity doesn’t really stop after work; it just becomes less useful. Sometimes that means messing around with a Raspberry Pi, building a tiny tool nobody asked for, reading about some obscure piece of history, taking photos, or going somewhere simply because I’ve never been there before. I also spend an unreasonable amount of time going down rabbit holes about technology, cities, infrastructure, football, fashions, vespa, coffee, and whatever question happens to bother me that week. Most of it leads nowhere. Occasionally, something comes back and becomes useful at work. That’s probably why I keep doing it.
LET'S TALK
Something worth talking about?
Product, systems, something you're building, or just an idea worth comparing notes on—feel free to reach out.
SAY HELLO
Start a conversation.
Share as much context as you think is useful. Email works best; WhatsApp is usually faster.